Core Scientific

Core Scientific is one of North America’s largest and most trusted blockchain infrastructure providers, delivering high-performance data centers and enterprise-level mining solutions that power the digital asset economy. I joined their team at a critical point in their journey to push their brand identity to communicate trust, resilience, and technical leadership in a volatile and rapidly evolving industry. I clarified their positioning around operational integrity, infrastructure excellence, and forward-thinking innovation. The resulting identity system is modern, modular, and precise—anchored by a logomark that blends circuitry and core symbolism to reflect their role as a digital backbone. A refined color palette, versatile typographic system, and scalable layout framework equip the brand to speak confidently across touchpoints, from investor communications to on-site signage. The polished brand positions Core Scientific as a credible, mature player in the tech-finance space—ready to further scale and lead in the next era of digital infrastructure.